Who is our target market?

Local people are hung up on the fact that Wardsville doesn’t have a grocery store or gas station. Therefore, Wardsville is locked into its present status of “bedroom community”. I beg to differ. As our list of assets shows, Wardsville has lots of features. Don’t tell Glencoe, but I think that Wardsville has more to offer than Glencoe. Of course, it depends who we are marketing Wardsville to. What is our target market? Who would be attracted to what Wardsville has? (As opposed to what we don’t have.) Who do we want for neighbours?

One group we might want to consider are “Cultural Creatives”. I just learned the term a few days ago. I guess I consider myself a “cultural creative”. Here’s the definition of this group:

“Cultural Creatives care deeply about ecology and saving the planet, about relationships, peace, social justice, and about self actualization, spirituality and self-expression. Surprisingly, they are both inner-directed and socially concerned, they’re activists, volunteers and contributors to good causes. However, because they’ve been so invisible in Canadian life, Cultural Creatives themselves are astonished to find out how many share both their values and their way of life. Once they realize their numbers, their impact promises to be enormous, shaping a new agenda for the twenty-first century.

“What makes the appearance of the Cultural Creatives especially timely today is that our civilization is in the midst of an epochal change, caught between globalization, accelerating technologies and a deteriorating planetary ecology. A creative minority can have enormous leverage to carry us into a new renaissance instead of a disastrous fall. The Cultural Creatives offer a more hopeful future, and prepare us all for a transition to a new, saner and wiser culture.”

Source: The Cultural Creatives: How 50 Million People Are Changing the World,
New York: Harmony Books, October, 2000
by Paul H. Ray, Ph.D. and Sherry Ruth Anderson, Ph.D.

Contributed by Mary Simpson

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2 thoughts on “Who is our target market?

  1. Interesting reading, Mary! I’d hope to be counted as part of the “cultural creative” as well. I’m not sure I’m quite there yet though. I also agree that we need to quit worrying and complaining about what we don’t have and concentrate on what we do have or could have. We’ll never be able to support a grocery store so let’s focus on finding an option that will work.

  2. From the Sultanate of Oman (not too far from Dubai)

    Having travelled a wee bit on the planet, I know that every place is special and exotic in its own way. Right now, I’m with a gang of Wardsvillians, visiting Carolyn Fisher McMillan at her home in Muscat, Dubai. This is one treasure of a place. You’ll have to look it up to see. Just heard it was listed as one of Vogue Magazines 5 most special places to travel in 2008. So we are in a special place. I think that our region is just as special in its own way. On another project I’m working on (locally) we did a search on all the Ontario tourism portals to see what showed up in our area. A dark hole. Nothing. But that’s because we have not developed any “product” or marketed what we have.

    Mary Simpson

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